Showing posts with label propaganda. Show all posts
Showing posts with label propaganda. Show all posts

Friday, July 8, 2011

Whose Ideal Was This, Anyway?

As part of my day job I teach media literacy to children in 5th and 6th grade -- just before they go off to junior high school, and hopefully just before they are inundated with the maximum number of messages about who they should be.

One of the things I did recently was to make two slide shows about the evolution of what is considered ideal in both male and female bodies. For the female progresssion, we start with the S-curve styles of the 1900's, with the impossibly thin waist and the "monobosom" pouter-pigeon chest.


The thing I always debate with myself about this kind of image is this: is it better to rely on a piece of corsetry, torturing one's body into shape through lacings and bonings which everyone uses? At least then, no one expects you look that way naturally. Or is it better to be natural, wearing flimsy knitted clothes that give away every lump and bump, and be expected to be perfect with no structural support at all? The former is painful, but the latter can be even more painful, because the only way to gain the correct shape is to starve yourself, exercise to death, and have plastic surgery -- all invasive techniques that actually change your body and affect your overall lifetime health. And even then, after all that, they don't often work.

Within about twenty years after this, however, the fashion changed so much that anyone with those kinds of curves is in big trouble -- which means that all the curvy women who were considered beautiful before probably had daughters who inherited their shape and were now struggling with trying to flatten and narrow themselves so as to fit the new shape.


Within another twelve years, you have Mae West making that flat ideal look entirely silly.


And then come the forties, time of slim hips and shoulder pads, a more masculine look to go with wartime and the Rosie the Riveter ideal of womanhood.


But of course, men who are at war and dreaming of home think about girls like Betty Grable with longing: not so masculine looking here. Note, however, that there is no gap between her thighs. If she were a modern pinup, she would have much thinner legs, often so much so that there would be a space between the thighs.


By the fifties, things had changed back again from the shoulder pads and the narrow hips.


Then, in the sixties, a new phenomenon came to our attention: the new, "modern girl" look of Twiggy. Suddenly all those girls who looked like Marilyn Monroe were doomed. Thin was in (remind you of the twenties at all? Modernness and shapelessness?).


This is, I think, the beginning of our modern supermodel/Photoshop hell.

Curiously, though, this is where I started to notice a thing. It was a kind of big thing, and I'm not certain how I missed it before, except that with the proliferation of media, there are more examples for me to look at. What I noticed was a rift between the ideal woman for men and the ideal woman for women.

The thing is that while Twiggy was strutting her stuff to the women, we had Jane Fonda taking the male world by storm in her role as Barbarella.


So what is that about? When women try to emulate someone such as Twiggy, against the general desire to attract men, what are they doing? My guess is that it's about women trying to impress other women. Which is an interesting phenomenon (Note: I am going to set aside gay, lesbian, bisexual and other preferences here because that is a huge discourse in itself; I'm making a choice to talk about the majority, in the services of a discussion of "popular culture," which is, after all, what the media is serving up. I do think it could probably be said that few lesbians are particularly interested in the Twiggy look, either, but perhaps I'm going out on a limb, making sweeping statements like that).

Another thing I am fascinated by is the incredible strides we've made in the technology of beauty. These earlier examples didn't have the benefits of plastic surgery, personal trainers, and Photoshop. True, the early catalogs are all drawings, so could be as fantastic as you want; and true, they had the soft-focus lens and some retouching in still photographs. But when Ursula Andress walked out of the waves on film, she had to hold it in, to carry herself well in order to look as fabulous as she did. When I compare the photos of her to the apparently effortless beauty of the photos of her modern counterpart, Halle Barry, two things come to mind: "Poor Ursula! She looks so self-conscious by comparison!" --and-- "My word, but Halle looks disturbingly, almost supernaturally, flawless!" And, to be honest, it is supernatural: she has the benefits of all the modern technologies. Whereas Ursula was actually standing there, in the raw, being natural -- no "super" about it.




The thing that disturbs me most about these two images is how our daughters must feel about themselves when they see them. The girls in 1962, seeing Ursula rising from the waves in Dr. No, knew that what they were seeing was a real woman, something they could aspire to (if that was what they wanted). Seeing Halle Barry, above, holds no such comforts, particularly when digital film has so much option for smoothing out those flaws. Such perfection is absolutely outside the realm of anyone who is honest with themselves. They might as well throw themselves against a brick wall, because you can't live, and breathe, and be that perfect. It's impossible, and our daughters know it.

And I won't need to say much about the present Photoshop climate, and the overzealousness of Photoshop users that, while making fun of themselves to some extent, are also continuing to propagate the impossible image, one that makes it hard to judge what the real person looked like and so impossible to know what to compare oneself to.


Now, on the male front, there's not a lot of change from 1910 to the 1970s. Maybe a little more muscle, but nothing strange. Male self-image, like male fashion, is one of conservatism and extremely subtle variation, particularly during the 20th century. Sure, there were the Ziggy Stardust exceptions, but very few men actually aspired to that kind of skinny and androgenous look -- or to wearing shiny, colorful stretch body suits and platform heels on the street.










However, in the 1970s, not too long after Ziggy was blowing peoples' minds, a man who everyone had thought rather extreme, crossed over from the bodybuilding subculture into the mainstream media, bringing with him a sea-change as he came.


It's true that his first big role in film was one of extreme caracature, and many people laughed at its comic book qualities.


But the film, and his role in it, captured imaginations too. Arnold made his next appearance in another, more serious role, one in which his physical attributes are used in a much more believable way.


To overcome a comic-book image by portraying a truly frightening cyborg is an interesting entry into "normal" roles; but Terminator had a rippling effect of acceptance for his weird physique: how he looked went from being weird and scary:


...to being impossibly badass, and that, right there, is an entry into the imagination of the male populace. From there it was on to action movies, and before you know it, others were emulating the look. It became de rigeur for action movie heroes to have that pumped-up look; and a whole generation of boys grew up with the idea that it was the ultimate in masculinity.

Just look at GI Joe. In the 1960s he was a regular guy, modeled to look like a grownup version of the boys who played with him.


But by the 1990s, with G.I. Joe Extreme, whose biceps are nearly as big as his waist, it began to get out of control. Boys were being encouraged to play with role models that not only went beyond anything they could achieve with steroids, but would require actual muscle implants to achieve the proportions.


Curiously, women didn't go along with this, just as the Twiggy thing never caught on with men. The Brad Pitt of Thelma and Louise, which appealed to so many women, is not the same one as the Brad Pitt of Fight ClubTroy, an action movie.




And yet, just look at Robert Pattinson, the male star from the recent Twilight movies, who is the romantic fantasy outlet of hundreds of thousands of girls across the world. A farther cry from the Arnie physique I can really not imagine.


I can't save the children I teach from the poor information and misleading imagery they are fed every day, but I can try to make them aware of the visual diet they are ingesting. We work in Photoshop, and they learn to do retouching themselves, which gives them not only a technical tool but a deeper understanding of how these images are remade, so that when they see an image, they can look for the telltale clues.

Hopefully, they learn that there is really no way to make ourselves as perfect as the images we see -- and, in fact, they may even question who we are trying to make ourselves perfect for? As Jean Kilbourne says in Killing Us Softly 3, "We learn from a very early age [from advertisers] that we must spend enormous amounts of time, energy, and above all, money striving to achieve this ideal, and feeling ashamed and guilty when we fail. And failure is inevitable."


Links:

Watch Killing Us Softly 3 (from 1999); very interesting stuff

And here's a nice article on the changing standards of body image for men.

Sunday, July 5, 2009

Number 9, Number 9


So I was contacted recently by the people at Focus Films, who are whipping up a buzz about the forthcoming film called 9, a post-apocalyptic animation piece about some little stitched-together folk who must survive in a harsh environment full of really strange and feral machines who hunt them. It sounded familiar, so I did some research and found the original short film by Shane Acker, which won a number of awards (and was nominated for an Oscar) - for good reason. Below is the full film, courtesy of Youtube. It runs about 10 minutes long, and is really excellent.



Apparently Mr. Acker is directing this new, longer, and more complete film, which is produced by Tim Burton and Timur Bekmambetov. The website given to me by the Focus people, full of backstory and cool imagery, was very interesting, much more encouraging and intriguing than the trailer I originally unearthed, which looked and sounded, as my ten-year-old daughter said, "Like it was made by gamers."

I often wonder how authors feel when their efforts are, by editorial command, given garish book-covers and inaccurate blurbs, as has happened to many fine writers like Philip K. Dick, supposedly to appeal to the genre reader. In previews, when choices are made about music and editing that feel like they are aimed at a specific kind of audience (not who the art and direction of the film seem to be targeting), it does make you wonder how the filmmaker feels about it, and if they get some say in the publicity.


In fact, it does look like it has the makings of a complex and even clever film, with a slightly grimy aesthetic that includes cobwebs, parchment, brass navigational instruments, books, dead machines and things in jars, to name a few, and an interesting glowing quality of light which perhaps is part of this particular vision of a doomed world. The vision is pretty interesting, a bit like Mad Max meets da Vinci meets the Muppets, with a steampunk twist.


I admit, though, I'm still trying to figure it out. The marketing is strangely mixed, and seems to be trying to appeal to the steampunk contingent while keeping an eye on metal-loving gamers. Perhaps the director has some kind of hybrid vision? For some reason, the fact that only one out of nine main characters is female makes me think this might be true. It's really an enigma, one I'm not entirely certain will work. The victoriana of steampunk and the geeky back-to-basics wonder of clockpunk communities tend to be very female-friendly, with a strongly feminine streak mixed into the rivets and brass. So, unless the art direction is only giving a sort of nod in that direction, I am curious to see how they will pull it off.

On the other hand, perhaps the marketing assumption is that gamers watch previews, and other types look at websites...? Or perhaps, that women look at the web, and men look at previews?


Still, (and I am getting on my soapbox here) it strikes me as strange: I've seen three trailers now and they all use the same song, a generic semi-metal instrumental by Coheed and Cambria. What's with this sole choice of music to represent their movie? My beef with it is not so much a matter of my personal taste so as the genericness of the choice. If they are wanting to make the film look intriguing, why are they going so mainstream (and such a specific kind of mainstream, at that)? It's true that Mr. Bekmambetov has made movies of comics, and the lead singer of Coheed and Cambria wrote the Amory Wars series, above, but still. Does that style (see picture) really reflect the kind of movie they're making here? I mean, I actually had goosebumps watching the most recent preview - until the music started. If it's supposed to be a creative film, why not use more creative music, like Abney Park, or the awesomely versatile talents of In The Nursery, who did, among other (and totally disparate) things, the modern soundtracks for such silent classics as The Cabinet of Dr. Caligari and the wonderful Hindle Wakes? I mean, we might get tired of Danny Elfman sometimes, but even he could do better than this; his music would at least be tailored to the film (he did do a passable semi-metal thing himself for Mr. Bekmambetov's own movie Wanted). Or try looking at some of the other possibilities, like these and these. {/soapbox}


In any case, the people at Focus have vowed to send me cool stuff, and I will duly filter it and pass on anything that seems truly unusual. It's not my style to hype about media, but I do have to say some of the initial images and stories in the website above seem potentially quite in line with the Cabinet, so I am ever-hopeful. Keep your fingers crossed.

(Update: I seem to have gotten on some kind of list. I've now gotten another email from another cinema company asking if I would participate in the discussion of some other upcoming films. Sorry, guys, that's just not my cup of tea. Live and learn!)

Wednesday, September 17, 2008

Evil, Incarnate


This past two weeks I've been suffering from what may be Giardia (warning: don't click and read if you're squeamish). It's a mild case, without the really horrific symptoms, but it has affected my self-image: giardia makes you bloated, dyspeptic, and flatulent, like the icky Baron Harkonnen (above) in David Lynch's Dune (but minus the pustules). Feeling like a gross person has made me really rethink the way we tend to associate the ugliness of the body with the ugliness of the mind: because I feel gross, I worry that people who don't know me will think I am a gross person. As a result, I've been hiding.

This idea that the corruption of the body is a manifestation of the corruption of the soul or the mind has a very long history, and is clearly a difficult idea to shake. Susan Sontag notes that language used by contemporary society implies a "blame the victim" mentality, as if the victim is the creator of his or her own illness; but historically, the victim is the disease, and the pauper is poor because that is their destiny, the place they have been put for some hidden sin. The divine right of kings, manifest destiny and the Calvinist doctrine of predestination are three big expressions of a deep-seated belief that quality of life is an expression of divine will, that people who suffer - or do not - do so because they inherently deserve their destiny.


But on an individual level, the superstition goes deeper than that. The shunning of sick people, while evolved as self-preservation, often carries over into the shunning of people who have been disfigured by illness. Birth defects, when they showed up, caused much signing against the Evil Eye, muttering about what sin the mother had committed for the wickedness to show up in her child, and/or discussion of who in the village might be a witch. When Christ embraced the sick and deformed, actually touching them and welcoming them into his hearth, there was probably a huge number of the populace who were horrified that he would associate so with the evil and the impure: really a revolutionary moment, which like all revolutionary moments either opened peoples' minds or closed them.


Leonardo da Vinci was well-known for following people with odd facial features, and then going home to draw them, sometimes putting them together to make wildly creative faces. However, his fascination with the anomalies of the human form was actually typical of Rennaissance humanism: the belief that people can determine right and wrong - or the cause of events - using universal human qualities, such as rationality, and the rejection of transcendental reasoning, such as "God is punishing your wickedness by giving you the pox." Leonardo, famous now for his beautiful paintings and excellent "inventions", was at the time considered a difficult man, poor on follow-through and liable to try some new (and impermanent) type of paint for a commission. And he really didn't care much what people thought of him, or whether someone was evil inside.


Shakespeare's Richard III is a fine example of the reverse of this: although there is little evidence that Richard III was lame at all, Shakespeare, who knew his audience, made sure that they were reminded, at every moment, of how twisted the character really is by his imposed lameness. Dickens, the master of melodrama, also relied heavily on his villains' facial features, bent bodies, scars, and even modes of dress to signify their real natures - despite the fact that, at the same time, he advocated an approach to poverty and misfortune which claimed that it was not always the unfortunates' fault, and that charity and opportunity were required from those who were better off:

"Dickens's second novel, Oliver Twist, shocked readers with its images of poverty and crime and was responsible for the clearing of the actual London slum that was the basis of the story's Jacob's Island. In addition, with the character of the tragic prostitute, Nancy, Dickens "humanised" such women for the reading public; women who were regarded as "unfortunates," inherently immoral casualties of the Victorian class/economic system." [wiki]


This popular change in attitude had begun in the late 1700s and grew, on through the 1800s, until by 1869 "In London alone there were about seven hundred philanthropic societies, devoted to every conceivable human misery or affliction." [link] People like E. Nesbit, H. G. Wells, and George Bernard Shaw joined the Fabian Society, dedicated to chipping away at the status quo and introducing ideas for changing society, trying to get at the causes of suffering: the Victorians were great ones for the notion of "Gain all you can, save all you can, give all you can", a perfect motto for the Industrial Revolution, when so many people were getting rich on the backs of increasingly miserable labor, allowing the rich to continue to do so, while ameliorating their guilt by telling them to help those whom their gains have made miserable along the way.

Of course, despite their affection for the poor and miserable, the Victorians were great ones for manifesting evil physically in their villains. Dickens was wildly popular, as were the Penny Dreadfuls, which are full of villains of the most extraordinarily disreputable kind. The play-houses were crammed with bent and horrible men ruining the lives of blushing maidens (even Victorian porn seems to delight in this awful pairing).

Alongside all this, in the scientific world, the evolution is toward "once a character flaw, now a diagnosable illness." Think, for example, of the relatively recent changes in thinking on alcoholism and depression, which are now regarded as, respectively, genetic and largely chemical. ADD children are no longer treated as "bad" children, and even those people who shout obscenities are found to have Tourette's Syndrome. It seems that nearly everything is diagnosable, and the only person for whom we don't feel some sympathy is the total sociopath who kills four hundred people while looking like a CPA.

Which is probably why there are so many shows on television now about serial killers. Like the Victorians, our society seems to have become obsessed with one particular type of villain, and we play it over and over; we can't get enough.

This brings us full circle, for several reasons. One is the recent interest in more traditional stories, and the archetypical, corporeally ugly baddies found in places like fairy stories and myth. Neil Gaiman's witch-queen in Stardust, who is old and ugly but artificially remade to her former beauty, is a nice re-take on the traditional evil witch disguised as beautiful lady (and Diana Wynn Jones' Howl's Moving Castle does a wonderful flip on that same theme). Heath Ledger's horrific Joker blows its counterpart - the mad, scarred villain of melodramas - completely away, partly because he plays brilliantly off the scientific take on mental illness: he tells contradictory stories of how he got his scars, and we are given a terrifying glimpse of our own "not his fault" trope from the other side of the chasm.


Another reason why we are coming full circle: in an era where evil can be diminished to a diagnosable illness, how do you represent the time-honored role of the villain? How can storytellers supply that need for darkness, with which to showcase the Light? Aside from resorting to faceless villains, such as Sauron or the Tripods in War of the Worlds, who simply seem to represent Evil in a sort of blanket way. And setting aside the less-intellectually satisfying slasher movie/serial killer genre.

One answer right now seems to be about looking backward at older villains. The Lemony Snicket books, for example, are a perfect, tongue-in-cheek take on Victorian melodrama; or the recent comic-book movie trend: Batman, Iron Man, and V for Vendetta, to name just a few; or the remakes of myths like Beowulf.


Another answer seems to be to take the tools we have to hand, and, in our increasingly complex world, come up with increasingly complex villains, who at times are not always easily identifiable as such. Even the backwards-looking examples above are re-made with less surety about Right vs. Wrong; and in books like the Golden Compass and Jonathan Strange and Mr. Norrell, it is never clear about the Bad Guys - their badness is a of a strange, ambivalent type - even though the heros must eventually go against them in order to survive, complete their quest, or save the world.

In a world where artificially-created beauty and power over our health are increasingly expected, we and our children are bombarded continuously by the idea that beauty and health are not a gift, but a necessity, and if we do not have both, we have only our own shirking of responsibility to blame. As a result of this, we are the bad guys, those of us with scars, missing parts, or illness, who don't work hard enough to hide our flaws. Like the witch-crone who looks nice on the outside, we know we are bad, and we hope no one else ever finds out.

"Illness is the night-side of life, a more onerous citizenship. Everyone who is born holds dual citizenship, in the kingdom of the well and in the kingdom of the sick. Although we all prefer to use only the good passport, sooner or later each of us is obliged, at least for a spell, to identify ourselves as citizens of that other place."
-Susan Sontag, Illness as Metaphor


Links:

The Swedish government's truly amazing little demo on how retouching changes what we see - highly recommended. Wait for the star to appear, then click on it.

Where to find Charles Booth's bogglingly wonderful poverty maps of London in the 1880s to 1890s (see image, below)

Dickens's Villains: Melodrama, Character, Popular Culture (a book about same)

Friday, July 25, 2008

The Rise and Fall of the Green Fairy

Swiss-y Stuff, part 1


On the spur of the moment we decided to go to Switzerland for a couple of days. True, it's four hours from Bourgogne, where we are staying, to the Jura, the Swiss mountains on the edge of France, but we had recently heard about an option for sleeping in the straw at farms around the Swiss countryside, so what had been unaffordable before was suddenly within our grasp.

So what do you think of when you think Switzerland? I had all sorts of programmed preconceptions which had gone completely unquestioned: I saw Switzerland as this country full of ultra-clean people who were money-minded and held themselves apart from the world. There was also, of course, Heidi and the sort of "Hills Are Alive" views (yes, I know that movie's about Austria); the low wooden houses and the Swiss chalets; ski resorts, cuckoo clocks, cheese and snow. Oh, yeah, and the Matterhorn. And yodelling.

However, when we got there I think my daughters summed it up: "I thought it would be all cold and..." said the elder, and the younger finished her sentence "...Swiss-y." Instead we found this place with a wild variety of - well, attractive - attractions: a nationwide system of excellent bike trails; old underground mills full of wooden gear-work; a cliff-walk, where you hang on ropes and creep along above a hundred foot drop; two separate luge ("la ligne fée") and toboggan runs; a strange entertainment where they take your bike up to the top of a mountain and then let you ride down real fast (1000 foot descent in 4 minutes); and the farm we stayed at had not only animals and so on but a zip line, a trampoline and wine with the (relatively) inexpensive swiss-french farm dinner.

All right, this is sounding like a travelogue. But when we left for this trip the thing that I had forgotten was that this was the canton of Neuchatel, and the town we accidentally chose to stay near was called Travers. As in, the Val-de-Travers. As in, absinthe country. And two valleys away? Le Locle and Chaux-du-Fond: the center of clock-making country.

So here we had two days in Switzerland, with nary a yodel nor cuckoo clock nor Matterhorn in sight. Instead, we had the farmer pouring out glasses of absinthe as an aperitif (and using the fresh spring water pouring into the horse trough to water it down). A local bakery had at least eight different labels of the stuff from local micro-distillers.


According to the label of La Motisanne, an artisan absinthe made by Roger Etienne (which by the way has the lot number written on the label by hand), "This home made elaboration is an authentic Absinth from the original region of this drink, the Val-de-Travers. Distilled to a recepy [sic] of the time of prohibition it develops a remarkable balance and an exceptional harmony of plants, which is the essence of its reputation. Ingredients: Alcohol, water, big and small Wormwood, aromatic plants."

Absinthe has, in the past twenty years or so, acquired a reputation as a fascinating drink, given its spotty history and the extreme rituality associated with its drinking. The traditional French way of drinking is to pour it into the bottom of a special fat, conical stemmed glass. Then a slotted spoon is suspended across the rim of the glass with a lump of sugar on it, and icy water is poured through sugar and spoon to sweeten the drink. Proper absinthe will louche, or go cloudy, when water is added.


The myth of absinthe's mind-altering properties is based on the idea that a chemical in wormwood called thujone causes hallucinations and other mental instability, and even addiction. Thujone works on the GABA receptors in mammals: "Gamma-aminobutyric acid (GABA)... the chief inhibitory neurotransmitter in the mammalian central nervous system.... disrupted GABAergic signaling has been implicated in numerous and varied neurological and psychiatric pathologies including movement and anxiety disorders, epilepsy, schizophrenia, and addiction."


Nowadays, it is held that thujone taken in large doses doesn't do much other than cause muscle spasms - and in mouse overdose it has caused convulsions. But it seems it doesn't actually make you hallucinate. There is some speculation that much of the bad rep that absinthe had came from the fact that there were many inferior types of absinthe out there being drunk, especially, by bohemians that couldn't afford the good stuff and, like bathtub gin, it did rot their brains - but not because of the wormwood. It was more likely due the poisonous additives and colorants used, or the fact that the old stuff tended to contain 70 to 80 percent alcohol, as opposed to 40% for more standard brandies and whiskeys.

There is some evidence, however, that the herbal elements in absinthe actually have a mild speedball effect: some of them are stimulants and some are sedatives, and the resulting effect is one of heightened alertness and calmness. Wormwood is an antiparasitic, and some of the herbs also contain painkillers. So you can see why the drink was so popular in the 19th century, when the advent of the Industrial Revolution was filling the cities with soot and stink, and the average worker, without laws governing how long their work-days were, hardly had time to sleep at night.


"According to legend, absinthe began as an all-purpose patent remedy created by Dr. Pierre Ordinaire, a French doctor living in Couvet, Switzerland, around 1792... [but] a certain Major Dubied acquired the formula from the Henriod sisters and in 1797, with his son Marcellin and son-in-law Henry-Louis Pernod, opened the first absinthe distillery, Dubied Père et Fils, in Couvet. In 1805 they built a second distillery in Pontarlier, France, under the new company name Maison Pernod Fils. Pernod Fils remained one of the most popular brand of absinthe up until the ban of the drink in France in 1915."

"Absinthe’s popularity grew steadily through the 1840s, when absinthe was given to French troops as a malaria treatment. When the troops returned home, they brought their taste for absinthe with them. It became so popular in bars, bistros, cafés, and cabarets that, by the 1860s, the hour of 5 p.m. was called l’heure verte (“the green hour”). Absinthe was favored by all social classes, from the wealthy bourgeoisie to poor artists and ordinary working-class people.


"By the 1880s, mass production had caused the price of absinthe to drop sharply. This, combined with a wine shortage [due to vine death from grape phylloxera] in France during the 1880s and 1890s, caused absinthe to become France’s drink of choice. By 1910, the French were drinking 36 million litres of absinthe per year, a quantity that was greater than their consumption of wine."[wiki]

In a curious twist, the winemaker's association, looking to the horrors of Prohibition in America, decided to take control and steer the temperance movement in France. Accordingly, they got together with the teetotalers and made the green fairy into the fall guy, working hard to publicly associate absinthe with crime, poor health and degeneracy. Various anti-absinthe people, thick in the movement, were inspired to produce scientific studies "proving" absinthe's evil properties:

"One of the first vilifications of absinthe was an 1864 experiment in which a certain Dr. Magnan exposed a guinea pig to large doses of pure wormwood vapor and another to alcohol vapors. The guinea pig exposed to wormwood experienced convulsive seizures, while the animal exposed to alcohol did not. Dr. Magnan would later blame the chemical thujone, contained in wormwood, for these effects." [wiki]


The campaign was so successful in changing the popular conception of the drink that by 1915, when the French finally banned it, it was illegal in most of Europe - and the lingering cultural effects were relatively far-reaching. The word "louche", for example, now means "Of questionable taste or morality; decadent." The roots are "French, from Old French losche, squint-eyed... from Latin luscus, blind in one eye.)" It looks from the outside like the term louche, as applied to absinthe, comes from a reference to the whitening eye of cataract, but the French dictionary carries all three meanings: squinty, dissolute, and cloudy. It would be interesting to see if one of the meanings evolved according to the media frenzy of a lost era.

Being careful and conscientious people, the Swiss make of absinthe was considered to be of the finest quality. Their product is clear, being the product of distillation, and therefore referred to as la Bleue, a term originally used for bootleg absinthe but now applied liberally to most Swiss product. The green absinthes come from a process wherein some of the herbs are then soaked in the distilled absinthe. This adds color (chlorophyll) and some additional subtleties of flavor.

I once tried to make my own absinthe by distilling it in vodka with an old still my father gave me, following a recipe I found God knows where, but it tasted awful. The exact ratio of herbs is important, and some of the herbs aren't available in the US. So now I stick to the occasional attempt at perfume manufactury, and hope it doesn't taint the still.

Absinthe has had a resurgence in legality now. Some places, such as Spain and the Czech Republic, never banned it, but also didn't seem to have the knack of making the proper distilled stuff, producing instead something called "Bohemian-Style Absinth", or just "Absinth" (without the "e"), which is inferior in flavor and apparently not too good for you. But most of the places which once produced it - and then banned it - have now repealed their laws, except for the French, who curiously don't allow liquor labeled "absinthe" to be sold in France, but do allow the same thing to be sold as long as the label says "liqueur à base de plantes d’absinth" or some such. But they do label it as absinthe when exporting it. Go figure.


As of 2005 the people in the Val-de-Travers are able, once again, to legally produce their traditional drink. Little mountain villages like Côte-aux-Fées (in English, Fairyside), which were nothing but a collection of Swiss-style farmhouses (uh, and a small and discreet building housing the company headquarters/factory of Piaget) are now proud to show everyone they are "the Cradle of Absinthe." And my, how the Green Fairy has changed.




Part 2: And Clocks on the Side - coming soon.


Links:

The Virtual Absinthe Museum has lots of interesting stuff, including a good selection of period posters and drawings about absinthe which you can buy.

One of the best books I've seen on the subject - Absinthe: History in a Bottle. Great stuff:

Monday, April 28, 2008

The End of Passivity

Gin, Television, and Social Surplus is an article I've been waiting for practically all my life. It's got all the stuff in it that I hate about television, and all the reasons why the television culture may cease to be the ruling class in this world. I like television as much as the next person, but I have a number of very big objections to it. Here they are (you can stop reading now if you don't want a soap-box oratory):

1. A lot of it is stupid.

2. People are trying to sell me stuff the whole time and are counting on me not noticing that they are trying to sell me stuff.

2a. When people are trying to sell me stuff, they are willing to do anything they can to get me to buy it, including working really hard at making me hate myself so their product can be the solution.

2b. The people who want to sell me stuff are also thinking of my children as a commodity to be bought and sold, and have absolutely no compunction about trying to turn three-year-olds into buying machines (or using the whine factor to try to get little ones to turn me into their own personal buying machine). Also, they want to make my daughters feel bad about themselves so they will buy things. Yuck.

3. There is too much of it! I could spend all my life watching it and never be through. It makes it very unsatisfying at times.

4. TV is extremely passive, which is fine when I'm exhausted, but at other times I grow impatient.

That's all I can think of at the moment, but the article above fills me with glee. It also captures the essence of some of the things I love about blogging. I encourage you to go check it out.